Branding and Web Design for Fast Response PFA. Producing a Website and Style Guide.
I approached the fast growing Fist Aid Training Provider - Fast Response about their Advertisement for a need to redesign their website.
The company had a clear vision of what they want and had built in a time scale in which the website was to be finished. Furthermore, they had no previously set Style Guide but enforced that the colours were remain monochromatic shades of blue, white and black. They also wanted it to resemble their old website so returning customers will have a familiar visual and navigation system. Lastly, they provided me with their existing logo and the images they wanted displayed on their website. The design is clear and simple for ease of use and is reflective of the website's theme.
Online & Offline Content
Although the largest segment of this project was primarily in Web Design, a Brand Style Guide, lLeflets and e-mail cmapaign also had to be created.
The Brand Style Guide is a breif overview of the Fast Response aesthetic. The brand is clear and clinical with pleanty of.white space. This is something that had to be ephasises and translated in the Style Guide
Leaflet were also crerated to advertise some the company's leading training such as:
- Peadiatric First Aid
- Emergency First Aid at Work
- Manual Handling
- Health & Safety
- Fire Safety
- Food Hygiene
Each leaflet was created in line with the Branding Guidlines and print as a 6pp Tri-Fold Leaflet on 200 gsm Matt Finish paper.
These leaflet were also adapted and single page PDFs and inserted in a monthly e-newsletter which is updated on a regular basis.
The media had been sent around the Newburghy, Reading and surrounding areas, and in 2015 this has expanded into the Central Belt of England,
Photography & Media by Lewis CJ Allen
Leaflet & Web Showcase Gallery: